Campaigning for hearts and minds : how emotional appeals in political ads work
by
Brader, Ted.
Title
:
Campaigning for hearts and minds : how emotional appeals in political ads work
Author
:
Brader, Ted.
ISBN
:
9780226069883
9780226069890
Publication Information
:
Chicago : University of Chicago Press, 2006.
Physical Description
:
xvi, 280 p. : ill. ; 24 cm.
Series
:
Studies in communication, media, and public opinion
Contents
:
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
Subject Term
:
Political psychology.
Advertising, Political.
Communication in politics.
Persuasion (Psychology)
Emotions and cognition.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/14/95756 | JA74.5 B69 2006 | | Beytepe Genel Koleksiyon |