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Cover image for Business to business marketing management : a global perspective
Title:
Business to business marketing management : a global perspective
Author:
Zimmerman, Alan S., 1942-
ISBN:
9780415537032
Edition:
2nd ed.
Publication Information:
New York, NY : Routledge, 2013.
Physical Description:
xxiv, 498 p., : ill., ; 25 cm.
General Note:
Blythe's name appears first in the earlier edition.
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Book 7.2/15/31443 HF5415.13 B565 2013
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