Cover image for Eating the big fish how challenger brands can compete against brand leaders
Title:
Eating the big fish how challenger brands can compete against brand leaders
Author:
Morgan, Adam, 1969-
ISBN:
9781118257944

9780470409978

9780470409954
Edition:
2nd ed., [Rev. & expanded].
Publication Information:
Hoboken, N.J. : Wiley, c2009.
Physical Description:
1 online resource (xxiv, 336 p.) : ill.
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