Cover image for Eyecare business marketing and strategy
Title:
Eyecare business marketing and strategy
Author:
Moss, Gary L.
ISBN:
9780702038587
Publication Information:
Boston : Butterworth-Heinemann, c2001.
Physical Description:
1 online resource (xviii, 339 p.) : ill.
Subject Term:
Ophthalmology -- Marketing.

Ophthalmology -- economics.

Marketing of Health Services -- methods.

Optometry -- economics.

Patient Satisfaction.
Added Author:
Shaw-McMinn, Peter G.
Electronic Access:
ScienceDirect http://www.sciencedirect.com/science/book/9780750672382
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