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13. 
Cover image for Interpreting consumer choice the behavioral perspective model
Interpreting consumer choice the behavioral perspective model
Author 
Foxall, G. R.
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ONLINE
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14. 
Cover image for Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
Author 
Renvoise, Patrick Morin, Christophe. Yertutani Yaşar.
Preferred Shelf Number 
HF5415.12615 R46 2009
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15. 
Cover image for Product experience
Product experience
Author 
Schifferstein, H. (Hendrik), 1964- Hekkert, Paul, 1963-
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Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780080450896
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16. 
Cover image for Customer behavior : a managerial perspective.
Customer behavior : a managerial perspective.
Author 
Sheth, Jagdish N. Mittal, Banwari, ort. yaz.
Preferred Shelf Number 
HF 5415.32 S54 2004
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17. 
Cover image for Discrete choice methods with simulation
Discrete choice methods with simulation
Author 
Train, Kenneth.
Preferred Shelf Number 
HD30.23 .T725 2003
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18. 
Cover image for Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri
Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri
Author 
Solomon, Michael R. Çetinkaya, Selin, çev.
Preferred Shelf Number 
HF 5415.32 .S65 2003
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