Qualitative research methods in public relations and marketing communications
by
Daymon, Christine, 1952-
Title
:
Qualitative research methods in public relations and marketing communications
Author
:
Daymon, Christine, 1952-
ISBN
:
9780415222730
9780415222747
Publication Information
:
London : Routledge, 2002.
Physical Description
:
viii, 293 s.
Subject Term
:
Şirketler -- Halkla ilişkileri -- Araştırma -- Yöntembilim.
Halkla ilişkileri -- Araştırma -- Yöntembilim.
Pazarlama araştırması -- Yöntembilim.
Kalitatif araştırma.
Corporations -- Public relations -- Research -- Methodology.
Public relations -- Research -- Methodology.
Marketing research -- Methodology.
Qualitative research.
Added Author
:
Holloway, Immy, ort. yaz.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/450511 | HD 59 .D347 2002 | | Beytepe Genel Koleksiyon |