Qualitative research methods in public relations and marketing communications
by
 
Daymon, Christine, 1952-

Title
: 
Qualitative research methods in public relations and marketing communications

Author
: 
Daymon, Christine, 1952-

ISBN
: 
9780415222730
 
9780415222747

Publication Information
: 
London : Routledge, 2002.

Physical Description
: 
viii, 293 s.

Subject Term
: 
Şirketler -- Halkla ilişkileri -- Araştırma -- Yöntembilim.
 
Halkla ilişkileri -- Araştırma -- Yöntembilim.
 
Pazarlama araştırması -- Yöntembilim.
 
Kalitatif araştırma.
 
Corporations -- Public relations -- Research -- Methodology.
 
Public relations -- Research -- Methodology.
 
Marketing research -- Methodology.
 
Qualitative research.

Added Author
: 
Holloway, Immy, ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/450511HD 59 .D347 2002Beytepe Genel Koleksiyon