Marketing library and information services : international perspectives
by
 
Gupta, Dinesh K.

Title
: 
Marketing library and information services : international perspectives

Author
: 
Gupta, Dinesh K.

ISBN
: 
9783598117534

Publication Information
: 
München : K. G. Saur, 2006.

Physical Description
: 
xv, 419 s.

Subject Term
: 
Kütüphaneler -- Pazarlama.
 
Bilgi Hizmetleri -- Pazarlama.
 
Kütüphaneler -- Halkla İlişkiler.
 
Libraries -- Marketing.
 
Information services -- Marketing.
 
Libraries -- Public relations.

Added Author
: 
Gupta, Dinesh K.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/598630Z 716.3 .M37 2006Beytepe Genel Koleksiyon