Marketing engineering : computer-assisted marketing analysis and planning
by
 
Lilien, Gary L.

Title
: 
Marketing engineering : computer-assisted marketing analysis and planning

Author
: 
Lilien, Gary L.

ISBN
: 
9780130355492

Edition
: 
2. bs.

Publication Information
: 
Upper Saddle River : Prentice Hall, c2003.

Physical Description
: 
xxiv, 518 s. : şkl.

Subject Term
: 
Pazarlama -- Veri İşlem.
 
Pazarlama -- Karar verme -- Matematiksel Modeller.
 
Pazarlama -- Karar Verme -- Veri İşlem.
 
Marketing -- Data processing.
 
Marketing -- Decision making -- Mathematical models.
 
Marketing -- Decision making -- Data processing.

Added Author
: 
Rangaswamy, Arvind, ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/447125HF 5415.125 .L54 2003Beytepe Genel Koleksiyon