Marketing engineering : computer-assisted marketing analysis and planning
by
Lilien, Gary L.
Title
:
Marketing engineering : computer-assisted marketing analysis and planning
Author
:
Lilien, Gary L.
ISBN
:
9780130355492
Edition
:
2. bs.
Publication Information
:
Upper Saddle River : Prentice Hall, c2003.
Physical Description
:
xxiv, 518 s. : şkl.
Subject Term
:
Pazarlama -- Veri İşlem.
Pazarlama -- Karar verme -- Matematiksel Modeller.
Pazarlama -- Karar Verme -- Veri İşlem.
Marketing -- Data processing.
Marketing -- Decision making -- Mathematical models.
Marketing -- Decision making -- Data processing.
Added Author
:
Rangaswamy, Arvind, ort. yaz.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/447125 | HF 5415.125 .L54 2003 | | Beytepe Genel Koleksiyon |