What is brand equity, anyway? : selected papers on brands and advertising
by
 
Feldwick, Paul.

Title
: 
What is brand equity, anyway? : selected papers on brands and advertising

Author
: 
Feldwick, Paul.

ISBN
: 
9781841161099

Publication Information
: 
Oxfordshire : World Advertising Research Center, 2002.

Physical Description
: 
xi, 148 s. : res.

Subject Term
: 
Markalı ürünler -- Değerlendirme.
 
Fikri mülkiyet -- Değerlendirme.
 
Markalı ürünler -- Araştırma.
 
Reklam -- Araştırma.
 
Brand name products -- Valuation.
 
Intangible property -- Valuation.
 
Brand name products -- Research.
 
Advertising -- Research.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/487118HD 69.B7 F45 2002Beytepe Genel Koleksiyon