What is brand equity, anyway? : selected papers on brands and advertising
by
Feldwick, Paul.
Title
:
What is brand equity, anyway? : selected papers on brands and advertising
Author
:
Feldwick, Paul.
ISBN
:
9781841161099
Publication Information
:
Oxfordshire : World Advertising Research Center, 2002.
Physical Description
:
xi, 148 s. : res.
Subject Term
:
Markalı ürünler -- Değerlendirme.
Fikri mülkiyet -- Değerlendirme.
Markalı ürünler -- Araştırma.
Reklam -- Araştırma.
Brand name products -- Valuation.
Intangible property -- Valuation.
Brand name products -- Research.
Advertising -- Research.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/487118 | HD 69.B7 F45 2002 | | Beytepe Genel Koleksiyon |