Marketing for hospitality and tourism
by
Kotler, Philip.
Title
:
Marketing for hospitality and tourism
Author
:
Kotler, Philip.
ISBN
:
9780130807953
Edition
:
2nd ed.
Publication Information
:
Upper Saddle River, NJ : Prentice Hall, c1999.
Physical Description
:
xv, 800 s. : renkl.þekl.
Subject Term
:
Konukseverlik endüstrisi -- Pazarlama.
Turizm -- Pazarlama.
Hospitality industry -- Marketing.
Tourism -- Marketing.
Added Author
:
Bowen, John (John T.), 1948-, ort. yaz.
Makens, James C., ort. yaz.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/12/596893 | TX 911.3.M3 K68 1999 | | Beytepe Genel Koleksiyon |