New product development : managing and forecasting for strategic success
by
Thomas, Robert J.
Title
:
New product development : managing and forecasting for strategic success
Author
:
Thomas, Robert J.
ISBN
:
9780471572268
Publication Information
:
New York : John Wiley & Sons, 1993.
Physical Description
:
xiv, 352 s.
Subject Term
:
YENİ ÜRÜNLER -- YÖNETİM
YENİ ÜRÜNLER -- PAZARLAMA -- TAHMİNLEME.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/489926 | HF 5415.I53 T48 1993 | | Beytepe Genel Koleksiyon |