New product development : managing and forecasting for strategic success
by
 
Thomas, Robert J.

Title
: 
New product development : managing and forecasting for strategic success

Author
: 
Thomas, Robert J.

ISBN
: 
9780471572268

Publication Information
: 
New York : John Wiley & Sons, 1993.

Physical Description
: 
xiv, 352 s.

Subject Term
: 
YENİ ÜRÜNLER -- YÖNETİM
 
YENİ ÜRÜNLER -- PAZARLAMA -- TAHMİNLEME.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/489926HF 5415.I53 T48 1993Beytepe Genel Koleksiyon