Managing customers as investments : the strategic value of customers in the long run
by
 
Gupta, Sunil, 1958-

Title
: 
Managing customers as investments : the strategic value of customers in the long run

Author
: 
Gupta, Sunil, 1958-

ISBN
: 
9780131428959

Publication Information
: 
Upper Saddle River, NJ : Wharton School Pub., c2005.

Physical Description
: 
xvii, 205 s. : şkl.

Subject Term
: 
İlgili pazarlama.
 
Müşteri İlişkileri.
 
Pazarlama -- Yönetim.
 
Customer relations.
 
Marketing -- Management.

Added Author
: 
Lehmann, Donald R., ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/426094HF5415.55 G87 2005Beytepe Genel Koleksiyon