Semiotique, marketing et communication : sous les signes, les strategies
by
 
Floch, Jean-Marie.

Title
: 
Semiotique, marketing et communication : sous les signes, les strategies

Author
: 
Floch, Jean-Marie.

ISBN
: 
9782130525363

Publication Information
: 
Paris : Presses universitaires de France, 2005.

Physical Description
: 
x, 233 s. : res.

Subject Term
: 
İletişim, Pazarlamada -- Fransa.
 
İşaretbilim -- Fransa.
 
Communication in marketing -- France.
 
Semiotics -- France.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/426498HF5415.123 .F58 2005Beytepe Genel Koleksiyon