Global marketing management : changes, challenges and new strategies
by
Lee, Kiefer.
Title
:
Global marketing management : changes, challenges and new strategies
Author
:
Lee, Kiefer.
ISBN
:
9780199267521
Publication Information
:
Oxford : Oxford University Press, 2005.
Physical Description
:
xxxi, 582 s. : res.
Subject Term
:
Uluslararası ticari teşebbüsler -- Yönetim.
Stratejik planlama.
International business enterprises -- Management.
Strategic planning.
Added Author
:
Carter, S. (Steve).
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/459413 | HD62.4 .L44 2005 | | Beytepe Genel Koleksiyon |