Global marketing management : changes, challenges and new strategies
by
 
Lee, Kiefer.

Title
: 
Global marketing management : changes, challenges and new strategies

Author
: 
Lee, Kiefer.

ISBN
: 
9780199267521

Publication Information
: 
Oxford : Oxford University Press, 2005.

Physical Description
: 
xxxi, 582 s. : res.

Subject Term
: 
Uluslararası ticari teşebbüsler -- Yönetim.
 
Stratejik planlama.
 
International business enterprises -- Management.
 
Strategic planning.

Added Author
: 
Carter, S. (Steve).


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/459413HD62.4 .L44 2005Beytepe Genel Koleksiyon