Essentials of health care marketing
by
Berkowitz, Eric N.
Title
:
Essentials of health care marketing
Author
:
Berkowitz, Eric N.
ISBN
:
9780763783501
Edition
:
2nd ed.
Publication Information
:
Sudbury, Mass. : Jones and Bartlett Publishers, c2006.
Physical Description
:
xvi, 416 s. : res.
Contents
:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
Subject Term
:
Sağlık Hizmetleri Pazarlaması
Marketing of Health Services
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Health Sciences Library | Book | 7.2/12/397808 | W 74.1 B513 2006 | | Sağlık Bilimleri Genel Koleksiyon |