Principles and practice of marketing
by
Jobber, David, 1947-
Title
:
Principles and practice of marketing
Author
:
Jobber, David, 1947-
ISBN
:
9780077114152
Edition
:
5th ed.
Publication Information
:
London : McGraw-Hill, c2007.
Physical Description
:
xxxi, 1022 s.+ 1 CD-ROM (4 3/4 in)
General Note
:
Kitaba ait bir adet CD-ROM ödünç verme bölümünde bulunmaktadır.
Subject Term
:
Pazarlama -- Avrupa -- Vaka incelemesi.
Marketing -- Europe -- Case studies.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/12/459495 | HF5415 .J63 2007 | | Beytepe Genel Koleksiyon |
| Beytepe Library | Cd-Rom | C000886 | HF5415 .J63 2007 EK.1/K.1 | | Beytepe CD-ROM Koleksiyonu |