Word-of-mouth marketing
by
Wilson, Jerry R., 1944-2005.
Title
:
Word-of-mouth marketing
Author
:
Wilson, Jerry R., 1944-2005.
ISBN
:
9780471524953
Publication Information
:
New York : J. Wiley, c1994.
Physical Description
:
xv, 256s.
Subject Term
:
Customer services -- United States -- Public opinion.
Consumer satisfaction -- United States.
Consumer behavior -- United States.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/12/447132 | HF5415.5 W59 1994 | | Beytepe Genel Koleksiyon |