Building models for marketing decisions
by
Leeflang, P. S. H.
Title
:
Building models for marketing decisions
Author
:
Leeflang, P. S. H.
ISBN
:
0792377813x
Publication Information
:
Boston : Kluwer, c2000.
Physical Description
:
xvi, 645 s. : şkl.
Series
:
International series in quantitative marketing ; 9
Series Title
:
International series in quantitative marketing ; 9
Subject Term
:
Pazarlama -- Yönetim -- Karar Verme -- Matematiksel Modeller.
Pazarlama -- Matematiksel Modeller.
Marketing -- Management -- Decision making -- Mathematical models.
Marketing -- Mathematical models.
Added Author
:
Leeflang, P. S. H.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/12/599481 | HF5415.135 .B85 2000 | | Beytepe Genel Koleksiyon |
| Beytepe Library | Book | 7.2/12/599480 | HF5415.135 .B85 2000 | | Beytepe Genel Koleksiyon |