Sports sponsorship and marketing communications : a European perspective
by
Lagae, Wim.
Title
:
Sports sponsorship and marketing communications : a European perspective
Author
:
Lagae, Wim.
ISBN
:
9780273687061
Publication Information
:
Harlow, England : Financial Times Prentice Hall, c2005.
Physical Description
:
xvi, 248 s. : şkl.
Subject Term
:
Spor -- Pazarlama.
Spor sponsorluğu.
İletişim, Pazarlamada.
Spor -- Ekonomik yönleri.
Sports -- Marketing.
Sports sponsorship.
Communication in marketing.
Sports -- Economic aspects.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/426557 | GV716 .L3413 2005 | | Beytepe Genel Koleksiyon |