Sports sponsorship and marketing communications : a European perspective
by
 
Lagae, Wim.

Title
: 
Sports sponsorship and marketing communications : a European perspective

Author
: 
Lagae, Wim.

ISBN
: 
9780273687061

Publication Information
: 
Harlow, England : Financial Times Prentice Hall, c2005.

Physical Description
: 
xvi, 248 s. : şkl.

Subject Term
: 
Spor -- Pazarlama.
 
Spor sponsorluğu.
 
İletişim, Pazarlamada.
 
Spor -- Ekonomik yönleri.
 
Sports -- Marketing.
 
Sports sponsorship.
 
Communication in marketing.
 
Sports -- Economic aspects.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/426557GV716 .L3413 2005Beytepe Genel Koleksiyon