The anatomy of buzz : how to create word-of-mouth marketing
by
 
Rosen, Emanuel.

Title
: 
The anatomy of buzz : how to create word-of-mouth marketing

Author
: 
Rosen, Emanuel.

ISBN
: 
9780385496674

Publication Information
: 
New York : Doubleday/Currency, c2000.

Physical Description
: 
xvi, 303 s. : şkl.

Subject Term
: 
Sözlü reklamcılık.
 
Pazarlama.
 
Word-of-mouth advertising.
 
Marketing.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/446714HF5827.95 R67 2000Beytepe Genel Koleksiyon