Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
by
Bodian, Nat G., 1921-
Title
:
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
Author
:
Bodian, Nat G., 1921-
ISBN
:
9780070063402
Publication Information
:
New York : McGraw-Hill, c1995.
Physical Description
:
xliv, 403 s.
Subject Term
:
Doğrudan pazarlama.
Televizyonla pazarlama.
Reklam, Posta yoluyla.
Direct marketing.
Telemarketing.
Advertising, Direct-mail.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/12/447103 | HF5415.126 B63 1995 | | Beytepe Genel Koleksiyon |