Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
by
 
Bodian, Nat G., 1921-

Title
: 
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

Author
: 
Bodian, Nat G., 1921-

ISBN
: 
9780070063402

Publication Information
: 
New York : McGraw-Hill, c1995.

Physical Description
: 
xliv, 403 s.

Subject Term
: 
Doğrudan pazarlama.
 
Televizyonla pazarlama.
 
Reklam, Posta yoluyla.
 
Direct marketing.
 
Telemarketing.
 
Advertising, Direct-mail.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/447103HF5415.126 B63 1995Beytepe Genel Koleksiyon