Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
by
 
Kotler, Neil G.

Title
: 
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

Author
: 
Kotler, Neil G.

ISBN
: 
9780787996918

Edition
: 
2nd ed.

Publication Information
: 
San Francisco : Jossey-Bass, 2008.

Physical Description
: 
xxx, 511 s. : res.

General Note
: 
Rev. ed. of: Museum strategy and marketing. c1998.

Subject Term
: 
Müzeler -- Planlama.
 
Müzeler -- Pazarlama.
 
Müzelere katılım.
 
Museums -- Planning.
 
Museums -- Marketing.
 
Museum attendance.

Added Author
: 
Kotler, Philip.
 
Kotler, Wendy I.
 
Kotler, Neil G.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/12/442317AM5 .K68 2008Beytepe Genel Koleksiyon