Strategic marketing for health care organizations building a customer-driven health system
by
 
Kotler, Philip.

Title
: 
Strategic marketing for health care organizations building a customer-driven health system

Author
: 
Kotler, Philip.

ISBN
: 
9780470249093

Edition
: 
1st ed.

Publication Information
: 
San Francisco : Jossey-Bass, c2008.

Physical Description
: 
1 online resource (549 p.)

Subject Term
: 
Medical care -- United States -- Marketing.
 
Marketing of Health Services -- methods -- United States.
 
Consumer Satisfaction -- United States.
 
MEDICAL -- Administration.
 
MEDICAL -- Practice Management & Reimbursement.

Added Author
: 
Shalowitz, Joel, 1953-
 
Stevens, Robert J. (Robert John), 1955-

Electronic Access
: 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book144301-2001ONLINEElektronik Kütüphane