Strategic marketing for health care organizations building a customer-driven health system
by
Kotler, Philip.
Title
:
Strategic marketing for health care organizations building a customer-driven health system
Author
:
Kotler, Philip.
ISBN
:
9780470249093
Edition
:
1st ed.
Publication Information
:
San Francisco : Jossey-Bass, c2008.
Physical Description
:
1 online resource (549 p.)
Subject Term
:
Medical care -- United States -- Marketing.
Marketing of Health Services -- methods -- United States.
Consumer Satisfaction -- United States.
MEDICAL -- Administration.
MEDICAL -- Practice Management & Reimbursement.
Added Author
:
Shalowitz, Joel, 1953-
Stevens, Robert J. (Robert John), 1955-
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 144301-2001 | ONLINE | | Elektronik Kütüphane |