Database Marketing Analyzing and Managing Customers
by
 
Blattberg, Robert C. author.

Title
: 
Database Marketing Analyzing and Managing Customers

Author
: 
Blattberg, Robert C. author.

ISBN
: 
9780387725796

Physical Description
: 
online resource.

Series
: 
International Series in Quantitative Marketing, 18

Series Title
: 
International Series in Quantitative Marketing, 0923-6716 ; 18

Subject Term
: 
Economics.
 
Industrial management.
 
Marketing.
 
Technology.

Added Author
: 
Kim, Byung-Do.
 
Neslin, Scott A.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-0-387-72579-6


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book166960-2001ONLINEElektronik Kütüphane