Management der Marketing-Kommunikation
by
 
Fuchs, Wolfgang. author.

Title
Management der Marketing-Kommunikation

Author
Fuchs, Wolfgang. author.

ISBN
9783540692744

Edition
Vierte, aktualisierte und verbesserte Auflage.

Physical Description
XV, 708 S. 142 Abb. online resource.

Subject Term
Economics.
 
Marketing.
 
Mass media.

Added Author
Unger, Fritz.

Added Corporate Author
SpringerLink (Online service)

Electronic Access
http://dx.doi.org/10.1007/978-3-540-69274-4


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book185760-2001ONLINEElektronik Kütüphane