Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication
by
 
Feldmann, Valerie. author.

Title
: 
Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Author
: 
Feldmann, Valerie. author.

ISBN
: 
9783790816334

Physical Description
: 
XII, 269 p. 17 illus. online resource.

Series
: 
Information Age Economy

Series Title
: 
Information Age Economy

Subject Term
: 
Economics.
 
Mass media.
 
Management information systems.
 
Social sciences.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/b139034


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book198257-2001ONLINEElektronik Kütüphane