Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
by
 
Meister, Sandra. author.

Title
: 
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

Author
: 
Meister, Sandra. author.

ISBN
: 
9783834940551

Physical Description
: 
XXIV, 292p. 33 illus. online resource.

Subject Term
: 
Economics.
 
Marketing.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-8349-4055-1


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book200237-2001ONLINEElektronik Kütüphane