Advances in Advertising Research (Vol. III) Current Insights and Future Trends
by
 
Eisend, Martin. editor.

Title
Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author
Eisend, Martin. editor.

ISBN
9783834942913

Physical Description
XII, 432 p. online resource.

Series
European Advertising Academy

Series Title
European Advertising Academy

Subject Term
Economics.
 
Marketing.

Added Author
Langner, Tobias.
 
Okazaki, Shintaro.

Added Corporate Author
SpringerLink (Online service)

Electronic Access
http://dx.doi.org/10.1007/978-3-8349-4291-3


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book200302-2001ONLINEElektronik Kütüphane