Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe
by
 
Codita, Roxana. author.

Title
: 
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe

Author
: 
Codita, Roxana. author.

ISBN
: 
9783834961693

Physical Description
: 
XXII, 312p. 52 illus. online resource.

Subject Term
: 
Economics.
 
Industrial management.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-8349-6169-3


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book200434-2001ONLINEElektronik Kütüphane