The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
by
 
Steckstor, Denise. author.

Title
: 
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

Author
: 
Steckstor, Denise. author.

ISBN
: 
9783834970787

Physical Description
: 
XVI, 176p. 11 illus. online resource.

Subject Term
: 
Economics.
 
Marketing.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-8349-7078-7


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book201034-2001ONLINEElektronik Kütüphane