Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
by
 
Wübben, Markus. author.

Title
: 
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

Author
: 
Wübben, Markus. author.

ISBN
: 
9783834981219

Physical Description
: 
XXXI, 262p. 109 illus. online resource.

Subject Term
: 
Economics.
 
Marketing.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-8349-8121-9


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book201244-2001ONLINEElektronik Kütüphane