Value Creation of Firm-Established Brand Communities
by
 
Wiegandt, Philipp. author.

Title
: 
Value Creation of Firm-Established Brand Communities

Author
: 
Wiegandt, Philipp. author.

ISBN
: 
9783834984609

Physical Description
: 
XVII, 211p. 29 illus. online resource.

Subject Term
: 
Economics.
 
Marketing.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-8349-8460-9


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book201558-2001ONLINEElektronik Kütüphane