Erfolgsfaktoren von Markenerweiterungen
by
 
Mahnik, Nina. author.

Title
Erfolgsfaktoren von Markenerweiterungen

Author
Mahnik, Nina. author.

ISBN
9783835057135

Physical Description
XVII, 299S. 111 Abb. online resource.

Subject Term
Economics.
 
Marketing.

Added Author
Mayerhofer, Wolfgang.

Added Corporate Author
SpringerLink (Online service)

Electronic Access
http://dx.doi.org/10.1007/3-8350-5713-8


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book203088-2001ONLINEElektronik Kütüphane