Creativity in Product Innovation
by
 
Goldenberg, Jacob.

Title
: 
Creativity in Product Innovation

Author
: 
Goldenberg, Jacob.

ISBN
: 
9780511674464
 
9780521800891

Publication Information
: 
Cambridge : Cambridge University Press, 2002

Physical Description
: 
1 online resource (240 p.) : digital, PDF file(s).

General Note
: 
Title from publishers bibliographic system (viewed on 06 Sep 2013).

Subject Term
: 
Product management.
 
Marketing -- Management.

Added Author
: 
Goldenberg, Jacob.
 
Mazursky, David.

Electronic Access
: 
Access by subscription


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book235680-1001ONLINEElektronik Kütüphane