Building strong brands
by
Aaker, David A.
Title
:
Building strong brands
Author
:
Aaker, David A.
ISBN
:
9780029001516
Publication Information
:
New York : Free Press, c1996.
Physical Description
:
ix, 380 p.
Subject Term
:
Brand name products -- Management.
Brand name products -- Valuation -- Management.
Intangible property -- Valuation -- Management.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/13/36782 | HD69.B7 A216 1996 | | Beytepe Genel Koleksiyon |