Advertising and promotion : an integrated marketing communications perspective
by
 
Belch, George Eugene.

Title
: 
Advertising and promotion : an integrated marketing communications perspective

Author
: 
Belch, George Eugene.

ISBN
: 
9780071314404

Edition
: 
9th ed.

Publication Information
: 
Boston : McGraw-Hill, c2012.

Physical Description
: 
769 p.

Subject Term
: 
SATIŞ GELİŞTİRME.
 
İLETİŞİM, PAZARLAMADA.
 
Advertising.
 
Sales promotion.
 
Communication in marketing.

Added Author
: 
Belch, Michael A., ort. yaz.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/13/35835HF5823 B387 2012Beytepe Genel Koleksiyon