Gender, culture, and consumer behavior
by
 
Otnes, Cele.

Title
Gender, culture, and consumer behavior

Author
Otnes, Cele.

ISBN
9780203127575

Publication Information
New York : Routledge Academic, 2012.

Physical Description
xxxi, 450 p. : ill.

Abstract
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- Provided by publisher.

Subject Term
Consumer behavior.
 
Consumer behavior -- Cross-cultural studies.
 
Consumption (Economics) -- Social aspects.

Added Author
Otnes, Cele.
 
Tuncay-Zayer, Linda.

Electronic Access
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book258904-1001ONLINEElektronik Kütüphane