Positioning the brand an inside-out approach
by
Riezebos, H. J., 1960-
Title
:
Positioning the brand an inside-out approach
Author
:
Riezebos, H. J., 1960-
ISBN
:
9780203802489
Publication Information
:
Abingdon, Oxon ; New York, N.Y. : Routledge, 2012.
Physical Description
:
xv, 191 p. : ill., ports.
Subject Term
:
Product management.
Brand name products.
Branding (Marketing)
Added Author
:
Grinten, Jaap van der.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 260092-1001 | ONLINE | | Elektronik Kütüphane |