The psychology of entertainment media blurring the lines between entertainment and persuasion
by
 
Shrum, L. J.

Title
: 
The psychology of entertainment media blurring the lines between entertainment and persuasion

Author
: 
Shrum, L. J.

ISBN
: 
9780203828588

Edition
: 
2nd ed.

Publication Information
: 
New York : Routledge, 2012.

Physical Description
: 
xvii, 346 p. : ill.

Subject Term
: 
Subliminal advertising.
 
Advertising -- Psychological aspects.
 
Mass media -- Psychological aspects.
 
Persuasion (Psychology)
 
Manipulative behavior.

Added Author
: 
Shrum, L. J.

Electronic Access
: 
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book260399-1001ONLINEElektronik Kütüphane