Strategic marketing planning
by
 
Gilligan, Colin.

Title
: 
Strategic marketing planning

Author
: 
Gilligan, Colin.

ISBN
: 
9780080912127

Edition
: 
2nd ed.

Publication Information
: 
Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009.

Physical Description
: 
x, 552 p. : ill.

Subject Term
: 
Marketing -- Management.
 
Marketing -- Planning.

Added Author
: 
Wilson, R. M. S. (Richard Malcolm Sano)

Electronic Access
: 
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book261375-1001ONLINEElektronik Kütüphane