Marketing technologies corporate cultures and technological change
by
 
Simakova, Elena, 1973-

Title
: 
Marketing technologies corporate cultures and technological change

Author
: 
Simakova, Elena, 1973-

ISBN
: 
9780203102039

Publication Information
: 
New York, N.Y. : Routledge, 2013.

Physical Description
: 
xvi, 185 p.

Series
: 
Routledge studies in innovation, organization and technology ; 25

Series Title
: 
Routledge studies in innovation, organization and technology ; 25

Subject Term
: 
Organizational change.
 
Electronic commerce.
 
Technological innovations -- Economic aspects.
 
Management -- Technological innovations.

Electronic Access
: 
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book261443-1001ONLINEElektronik Kütüphane