The 4A's of marketing creating value for customers, companies and society
by
Sheth, Jagdish N.
Title
:
The 4A's of marketing creating value for customers, companies and society
Author
:
Sheth, Jagdish N.
ISBN
:
9780203802168
Publication Information
:
New York : Routledge, 2012.
Physical Description
:
209 p. : ill.
Subject Term
:
Relationship marketing.
Customer relations -- Management.
Marketing.
Added Author
:
Sisodia, Rajendra.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 262139-1001 | ONLINE | | Elektronik Kütüphane |